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  • The Retail Florist 
     

    • shares florists' tips that save time, bring new customers to your shop and make you money
       
    • is an information-packed monthly newsletter shares successful management techniques that have helped real-life flower shops make more money
       
    • gives you more ways to make money each day with marketing and merchandising tips, promotion ideas and the keys to effective employee management.   
     

    Retail Florist CoverIn This Issue – January 2012 

    • Mystery Marketing
      Keep your customers guessing to keep them shopping.
    • Reality Check
      What to do when you always say the wrong thing at the wrong time.
    • Social Networking Scams
      How to protect your shop as you grow your social networking presence.
    • Year-Round Ethics by Sam Viviano
      The New Year is the perfect time to examine your shop's code of ethics.
    • Double the Fun
      How one florist's dream grew from a little shop to a multi-location enterprise.
       
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